Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
[youtube https://youtu.be/OewGHfz631s] You probably know by now that I like to shake it up with something light-hearted on Fridays but I think today’s video sends
It seems like “ghost blogging” — the practice of penning posts for others — is always under attack. Jon Buscall wrote a fine piece about
Last week I had the pleasure of meeting Laura Click in downtown Nashville. She had an incredible story about how people used the social web
I’m often asked to explain the social web … in three minutes or less. Difficult! But I’ve come up with a simple way to describe
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If
You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work
This is Part 4 of my interview with Dr. Ben Hanna, former eBay exec, online marketing pioneer and VP of Business.com. Part 1: Four breakthrough
Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been
Should everybody be tweeting? Who owns the company voice on social media?
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