Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.
I asked my AI bot to look at everything about me on the web and give me interview questions I’ve never seen before. The results were astounding and inspiring!
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.
Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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