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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The power is shifting and so too must our web strategy. Are you ready for the content marketing pivot?

Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?

In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.

The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We’ll need new strategies.

There has been a lot of bad news about content marketing in the report after report this year. But there is a silver lining, if you know where to look

Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world

Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!

This blogger was jailed for six years. What he found when he emerged is a lesson for our time. The war on social media

Seven helpful practices for moving beyond content shock and re-charging your content marketing

What is the future of blogging? Mark Schaefer looks at the current state of long-form content on the web and how it is changing.

New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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