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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

After more than a decade in the business, Mark Schaefer comments on the current state of blogging.

Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!

Context marketing means serving people in a moment and it is business trend to watch.

Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20

The future of SEO still relies on content, but maybe not in the way you’re approaching it now.

Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

It’s important to take a stand with your content, but what happens when you drive people away?

The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!

Here are three great tips to remain memorable with clients and contacts in a world overwhelmed by content shock.

The future of branding isn’t in ads or press releases, It is in creating an accumulation of human impressions that leads to awareness and trust.

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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