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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!

The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.

A surprising debate over the relative value of the personal brand versus corporate brand

Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!


When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.

One true sentence can be the key to unlocking writer’s block. Just ask Ernest Hemingway.

This is a simple tutorial to create Custom GPTs for use in social media marketing

LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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