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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Your signature story can propel your brand, sales and speaking career. How do you create one for yourself?

In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.

Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.

A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.

AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?

The AI stack for a marketer, the AI impact on universities, and other current observations from the marketing world

The AI Era is a mix of technological miracles and wonder. But is there a chance it could actually get in the way of or our marketing and advertising messages? A lesson in the Vampire Effect and new CTAs.

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.

When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?

On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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