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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

Determining the best content for your business might seem overwhelming but it doesn’t have to be if you follow these five simple guidelines.

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

Brands need to tell stories that capture their audience’s imagination. Smart marketers know that storytelling works best, but it has to be captivating.

Mark Schaefer reflects on seven key lessons from his entrepreneurial journey, including some surprising advice!

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

Podcasting’s next big moment may rely on lower standards, quirkier programming, and reality shows. Opportunities for growth from an industry insider

You don’t have to be uptight about that podcast interview. Follow these guidelines to be thw world’s greatest podcast guest!

The best SEO book was never meant to be a book about SEO. But an underlying philosophy points to the truth of our digital world today.

Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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