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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.

This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.

Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.

A business announcement reminds us that content has become a commodity and content shock is the strategy.

It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.

Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

All the world seems to be heading toward video. Here are some tips to help your personal video content stand out in this era of content shock.

Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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