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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.

Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

U-Haul wants to make its customers famous and I love it.

5G will enable the freeing up of our time, which in turn will allow us to consume more content. But what does this mean for marketers?

It’s important to take a stand with your content, but what happens when you drive people away?

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.

Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.

The most powerful branding strategy might be found in your own experiences and stories.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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