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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

The most human commercial ever? Lessons for the new marketing era.

Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.


My friend is sick of content marketing. Can you still have a meaningful career in this field?

These six questions help lead you to a new marketing strategy.

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

Does thought leadership come from a brand, a person, or a little of both?

There is a big difference between information and insight. Creating insights may win the day for content marketing!

Watching a gigantic online conference unfold became a content marketing masterclass, warts and all.

A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.