Rise Above the Noise.
Rise Above the Noise.
Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Content marketing is no longer about the content. The creator may matter more.
Everybody Writes by Ann Handley inspires us to be better through actionable and unique content ideas.
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
Five big ideas to make your headline drive content consumption and social sharing!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
