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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Remember when social media engagement was important? Trends may indicate otherwise.
There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.
A discussion of a new book publishing model and a behind the scenes look at The Content Code

Business is built on relationships and relationships are built from networking. How to build your networking momentum!
Mars Dorian’s advice on how to find customers in the “real” world.
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
Dark social media — content being transmitted in a way we can’t measure — is creating buzz, but gray social media may be the key to our success.
Tips for determining the optimal blogging frequency, whether it is for personal or business
How well do you know your online audience? According to this post, not at all.

Mars Dorian shares the technique he discovered while promoting his newest book for marketing to strangers online
There has been a cataclysmic shift in how customers access information about our companies. Are you sure you know where they are?
Content creation success comes after a lot of experimentation and failure. Here are six ideas to get you over the hump
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.