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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Life happens and sometimes things go wrong with your online client. Here are three strategies to take the heat out of customer conflict

GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?

Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.

Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.

The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

It can be a headache planning a marketing conference but the author states that attention to detail makes the difference between a hit or a miss.

Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network.

If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.

Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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