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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.

Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.

A brand used to be what we told you. Today, it is what consumers tell each other.

Two powerful ideas from a copywriter and a preacher can help ignite your content above the noise!

U-Haul wants to make its customers famous and I love it.

It’s important to take a stand with your content, but what happens when you drive people away?

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

Discord is a hot app right now and it deserves to be on the radar screen of many marketers.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

The most powerful branding strategy might be found in your own experiences and stories.

Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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