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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing

Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?

Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
Market networks are transforming the way small service providers are connecting to customers.

On Twitter’s birthday, reflections on how the 10-year-old company has changed my life, and the world.

Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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