Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
A customer service system meltdon created an epic Marriott Fail. Here is a lesson on what should have happened and change needed at the hotel chain.
Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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