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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Don’t wait for a crisis to go through a strategic renewal. Constant re-invention should be a core competency.
Recent posts have depicted marketers as slimy snake oil salesman but the author explains that there has been no better time to be in this profession.
Rutgers University has developed a one-of-a-kind program aimed at creating digital leaders in the non-profit sector.
Here’s a great example of how a college student used the social web to make her dream come true.

The new, hot market for social media consultants may be helping organizations use social media internally.
Despite desperate efforts to catch up, most companies are still far behind in their efforts to create a digital competency.
A survey of the most successful SM practitioners shows they’re using social media less that you think. Maybe there is an alternate path to success?
“Follow your passion” is common advice — but is that truly at the heart of success?
The transformation to a social organization will take new skill sets. Marketing? PR? No. Think again.
Social media allows us to communicate and connect in amazing new ways and opens up new opportunities to those with disabilities.
The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.
Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.