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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

Vulnerability leads to brand strength but getting there is a continuous journey.

First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?


Teaching a college class is a great way to build your business. Here are five ideas to think about.

Customer community is more than a mailing list. It might be the future of your company.

These six questions help lead you to a new marketing strategy.

There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!

Tuning into emotional cues and other pandemic survival thoughts in a final post from Mars Dorian.

There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.

Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.

It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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