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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!

The essential guiding question for your brand: Are you an expert, guide, or agent?

Instagram isn’t fluff. It’s you … or should be!

A rant … Marketing needs to be more than tricking a person to click on a link.

When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?

Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.

How do we modernize our marketing when a stubborn corporate culture is in the way?

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

Teaching a college class is a great way to build your business. Here are five ideas to think about.

Customer community is more than a mailing list. It might be the future of your company.

Before you quit your job, use these four tips to give yourself the best chance to succeed.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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