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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness =
Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not
I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for
M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly.
My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the
I’m pleased to feaure my friend Michele Linn as a guest blogger on {grow}. Michele is a freelance marketing writer (http://www.linncommunications.com/) specializing in creating buyer-focused
It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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