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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs

Brands need to tell stories that capture their audience’s imagination. Smart marketers know that storytelling works best, but it has to be captivating.

There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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