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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

There is an invisible scaffold holding a personalized brand reality in place. How do we break through?

Ignoring consumers is never a good idea. They will rebel, and they will win.

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!

The essential guiding question for your brand: Are you an expert, guide, or agent?

A rant … Marketing needs to be more than tricking a person to click on a link.

Look to your origin story, legacy, and narrative to guide marketing based on values.

Vulnerability leads to brand strength but getting there is a continuous journey.

The most human commercial ever? Lessons for the new marketing era.

Customer community is more than a mailing list. It might be the future of your company.

CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.

There is no sales funnel or customer journey, and other unexpected answers to common marketing questions.

Does thought leadership come from a brand, a person, or a little of both?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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