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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness

Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.

On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

A surprising debate over the relative value of the personal brand versus corporate brand

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?

What happened at the first-ever conference developed for Gen Z? It’s Gen Z exposed! Mark Schaefer and Sara WIlson report on this up close and personal connection with the new taste-makers.

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing.

Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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