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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Reputation matters and it can be destroyed even by a single incident. Here’s how to use technology and common sense to maintain a good company reputation.

Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?

Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.

There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing

Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?

Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
It’s risky turning your blog over to others, but one solution is to have people who blog with you, not for you.
Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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