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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.


Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.

The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.

A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.

I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”

While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!

These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.

Content marketing is no longer about the content. The creator may matter more.

Everybody Writes by Ann Handley inspires us to be better through actionable and unique content ideas.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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