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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The author’s life took a plunge by trying to follow a Gary Vaynerchuk always-on regime. Creative burnout led to a revelation.

When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.

Stop blogging until you’ve implemented these five basic functions on your site that help your content become seen and shared.

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

Lack of focus, lack of discipline and boom — my blog seemed lost. How it happened and I I got my blogging mojo back

“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.

It’s not easy finding a topic for a blog (or video or podcast) but it’s an essential step as you start a path to creating content

Stories of personal failure and how I screwed up my content efforts by overthinking things. Five tips to keep your content simple and improve productivity

The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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