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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The most powerful branding strategy might be found in your own experiences and stories.

The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

The new EU copyright law is going to extend to content creators everywhere in the world. Here is what you need to know.

In a world with declingin loyalty, we need to find some strategies to create content with emotional impact

Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.

There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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