Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
It’s hard to keep up with the best writing on the web but here’s one view of the Top Blog Posts of 2025.
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
I asked my AI bot to look at everything about me on the web and give me interview questions I’ve never seen before. The results were astounding and inspiring!
Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.
The creator’s enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of
A round-up of short observations including the end of blog comments, the end of a mascot, and the dangers of AI self-soothing.
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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