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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.

An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.

In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.

Fake news is in the news. But what does it have to do with your marketing department? Get ready.

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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