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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

New research from Pew proves there is still a place for long form content in your marketing plan.
Market networks are transforming the way small service providers are connecting to customers.

Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
By Kiki Schirr, {grow} Contributing Columnist Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff

Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016
Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.
Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building

Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone
The data-driven sales team is the new normal in a world where speed means everything

Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience

Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.

Legal considerations, security issues and organizational malaise might slow corporate adoption of the internet of things but step aside, here come the kids.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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