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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Ger van der Buijs’ theory of “Customer Flow” for creating engagement

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies

This case study shows how business success is found though leveraging profitable marketing niches.

Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?

By Mars Dorian, {grow} Contributing Columnist As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. On the one hand,

What’s next for your marketing initiative? Take a look at these overlooked b2b marketing ideas for inspiration.
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year
If you work in B2B, it’s likely that LinkedIn is very important to you. But have you tried LinkedIn ads? Here are five ways to make them work.

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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