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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard
I’m hoping by now the “selling is bad” phase of the social media mantra is passe and we can all freely embrace our inner capitalist.
The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point.
I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what
For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I
In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on

These five social media myths must stop now!
At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one
You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work
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