Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can
AI will soon meet and exceed human creativity in many art forms. What is the role of the human creator in this new eco-system?
‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?
The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? Mark Schaefer and Mathew Sweezey discuss the implications for marketing in this new podcast episode.
AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Marketing’s Biggest Challenge has always been establishing trust with our customers. But that problem just became much more difficult and some of the biggest brands are asleep at the wheel.
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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