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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

A surprising debate over the relative value of the personal brand versus corporate brand

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

Is messy marketing a new trend? Maybe companies should annoy you to get your attention!

AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark

Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!

Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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