You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Last year I published a book about brand communities — a comprehensive view of one of the hottest trends around.
Even though the book is about a year old, SO MUCH has occurred and I thought it was time to reflect on the state of the nation of this vital trend.
In a new Marketing Companion podcast episode, Sara Wilson and I tackle some fascinating issues, including the role of community momentum in the current U.S. political climate, the unifying role of TikTok, startup marketing strategist, and big brand opportunities and challenges.
Whether you’re curious about brand community or already deeply involved, you’ll learn something from this discussion!
Just click here to listen!
Click here to enjoy Marketing Companion Episode 295
Please support our sponsor, who brings you this amazing episode.
Bravo for Brevo!
This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.
Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.
Go to https://www.brevo.com/marketingcompanion to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo’s Starter & Business plan!
Illustration courtesy MidJourney
