Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
The LinkedIn growth secrets nobody talks about
A viral sensation reminds us that LinkedIn growth depends on a secret sauce that includes timing, engagement, and persverence.
Finding Your Edge in a World of Automated Content
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
Exploring the personal branding pivot
Many people have been working on their brands for many years. And for many, it’s time for a change. Mark Schaefer and Amanda Russell explore the personal branding pivot.
The 10 biggest marketing challenges have nothing to do with AI
Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!
When Robots Care More: The Evolution of Human Empathy
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
The photo that changed my life (and maybe yours)
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
How to infuse humanity into an AI World
Mark Schaefer and Dana Malstaff discuss non-obvious ways to infuse humanity into our work with AI, communities, and content.
The end of brands, or the end of common sense?
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
A mind-bending demonstration of AI and NotebookLM
NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.
