You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
My friend Tim Peter, the brilliant author of Digital Reset, had a provocative post on LinkedIn. He lamented that he was tired of following all the “marketing rules” and boldly posted a link within his content — an algorithmic no-no!
It was a small act of defiance that ignited a lot of emotion in the comment section. It seems that many marketers are tired of the constraints of social media rules that make us compromise with content.
I just wrote an entire book about breaking bad rules for good reasons (Audacious) so Tim’s post got me thinking — how do we approach this constant dance of give and take? Do we create to win the attention of our customers, or the attention of the search engines? Or … do we have to somehow please both?
What are the guidelines that let us know when to compromise with content?
I thought this would be a great topic for a podcast conversation with Jay Acunzo, who thinks deeply about such things. On a new episode of The Marketing Companion, we talked about:
- Knowing the tradeoffs and making a strategic decision about the path you’re on.
- How your business model might dictate your content compromises
- The misperception that a social media audience equals business success
… and much more.
To listen in, just click here:
Click here to enjoy The Marketing Companion Episode 317
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Illustration courtesy ChatGPT
