You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Microsoft published a new report on the characteristics of what it describes as a “frontier firm” leading the way into AI integration.
More interesting, the company has been collecting detailed data on its customers, which is both fascinating and creepy, like …
- Most employees are interrupted by a text, email, meeting, or chat 275 times a day — about once every two minutes.
- Edits to PowerPoint slides increase by 122% within 10 minutes of a presentation.
- Employees receive an average of 58 chat messages a day outside of typical work hours.
All of this is intended to demonstrate the significant benefits of applying AI in the workplace.
This launched a discussion between Andy Crestodina and me about what is driving AI and innovation at agencies these days. What creates a frontier firm?
In a new episode of The Marketing Companion podcast, we also cover wild ideas about what will NEVER change in human-based agencies and the increasing need to explore human purpose and meaning going forward.
You won’t want to miss this show and all you have to do is click right here to hear it!
Click here to enjoy Marketing Companion Episode 315
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Illustration courtesy MidJourney
