You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
On the new episode of The Marketing Companion, AI guru Paul Roetzer and I explore some fantastic new ideas about AI and humanity. I really loved this “AI Forward” quote from Paul:
“Everybody has leaned into this AI First term, and I made an intentional choice not to use it a couple years ago. I generally look at it as AI Forward. And the reason I made that distinction is that AI First implies AI over humans — that we are leaving humans behind. And so I wanted AI Forward to be a human-centered approach to this. Let’s use AI every time we can to drive efficiency, productivity, innovation, and revenue, But the purpose of all of that should be to benefit the people.”
Some of the other fascinating topics in this conversation include:
- Why economic uncertainty will drive AI adoption (but it might be done in the shadows).
- How AI just saved Paul Roetzer a hundred thousand dollars in consulting fees
- How AI might replace the deep thinking that leads to critical thinking and domain expertise
- How curiosity could be the most significant human asset in the AI Era
- The significant advantage of combining expertise and speed of AI implementation
- The new personality feature of ChatGPT
- Why engineers don’t understand how AI works
You won’t want to miss this show and all you have to do is click right here to hear it!
Click here to enjoy Marketing Companion Episode 314
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