You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story.
This is the tale of the only Christmas present that ever made me cry.
When I was a little boy, all I ever wanted for Christmas was a Lite Brite set. Lite Brite was the Photo Shop of the 1960s. You could create beautiful picture light shows by manipulating tiny colored pegs on a black paper screen. This was right up there with 8-track tapes and Seas Monkeys as the technology marvel of my generation.
But I was the eldest of six kids and we didn’t have a lot of extra money for Christmas presents. Actually asking for something as glorious and exotic as a Lite Brite seemed impossibly greedy. So I kept my little secret between me and Santa Claus. Every Christmas morning I would open my presents and find socks and shirts and maybe a baseball, but no Lite Brite. Yuletide after Yuletide passed, never brightened by the phantasmagoria of Lite Brite masterpieces that lived so vividly in my mind.
Eventually I grew out of my Lite Brite phase but never really stopped wondering what it would be like to feel that little peg break through the crisp black paper to unleash its beauty.
Fast forward 30 years. I received a mysterious Federal Express package. No return address and it said “Don’t open until Christmas!” Being just a little spooked in an era of terrorist bombings and anthrax letters, I opened it right away. It was a Lite Brite set with this enclosed message:
Dear Mark,
You will never guess what happened. I was cleaning out my sleigh and found this Lite Brite set for you! It must have dropped from my sack many years ago. You were a good little boy and deserved this present. Sorry I goofed. Have fun!
Love, Santa
A grown man had tears in his eyes as he finally opened up his Lite Brite set, a gift from a sister who had paid attention, kept a secret, and had a loving heart.
May your Christmas, and every day, be filled with the joy and wonder of a child painting with little colored pegs! — Mark
reprised from December 2009
