You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I’ve written 11 books, and among those hundreds of thousands of words, there is just one chapter devoted entirely to one person. That would be Chapter 4 of Belonging to the Brand, which features Dana Malstaff, the most visionary person I have ever known on the topic of brand community.
Dana’s success has been revolutionary, building a tribe that exceeded 80,000 members and a steady revenue stream from her devoted Boss Mom community fans. Her innovations around automation, leadership, and reward systems would be the envy of any entrepreneur.
And, in the 300th episode of The Marketing Companion, Dana describes why she “burned it to the ground.”
On the surface, Dana had built an entrepreneurial dream, making seven figures with no sales or marketing team, no advertising, no “branded content” plan. How would it make sense to abandon such a remarkable achievement?
But when you listen to this captivating episode, you’ll learn why, once more, Dana is pushing boundaries and showing us the true future of the brand community.
The brand community is an important part of the future of marketing. You won’t want to miss the wisdom and insight from this show! Just click here:
Click here to enjoy Marketing Companion Episode 300
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