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Welcome to {grow}

You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

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Does ‘move fast and break things’ still work with AI?

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break things

No one I know studies the AI and marketing scene more thoroughly than Paul Roetzer. As the founder of the Marketing AI Institute, Paul wears himself out keeping up with the latest ideas and trends. So it was fun having him on The Marketing Companion podcast to get his views on current events!

In this show, Paul and I discuss:

  • The ethics and philosophy behind using other people’s voices and faces in content. When is it fair use? What is the impact of new legislation?
  • “Move fast and break things” has been a Silicon Valley mantra for years, but when does it cross a line when it comes to AI? New product shipments are so bad they might be fraudulent.
  • New AI developments rate human performance and even grade the development of our children. Are we creating AI or is AI creating us?
  • Several companies have announced AI replacements for executive functions. Can you blame a bot for bad performance? What about accountability?

I’m sure you’ll find this show as invigorating as I did. To listen in, all you have to do is click here >

Click here to enjoy Marketing Companion episode 291

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Illustration courtesy MidJourney

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