You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I was asked about what will be impacting our marketing future. It’s perilous trying to make projections these days! The move is not only moving at a rapid pace, it’s moving in unexpected ways!
But as I thought about the aspect of marketing that most interests me going forward, it would be these:
- AI-driven content and experiences (focus on experiences)
- Metaverse and new places to meet and have fun
- Personal brand becomes the brand
- Activating the customer as the marketer (WOMM)
- Tearing down organizational structures that inhibit speed
- Community as the ultimate brand connection
I did a short podcast episode to flesh out these ideas and I hope you enjoy it!
Click here to enjoy Marketing Companion episode 275!
Please support our sponsors who bring you this amazing episode!
Bravo for Brevo!
This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.
Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.
Go to https://www.brevo.com/marketingcompanion to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo’s Starter & Business plan!
Illustration courtesy Unsplash.com
