You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of:
- social media marketing
- content marketing
- email marketing
- blogs/newsletters
- live stream video
- podcasts
- Discord
- direct mail
- influencer marketing
- online customer service/customer experience
- Direct to Consumer
- crypto intersection with marketing + community
- data management
- AI integration
- Account-based marketing
Each of us rates the popular marketing trends from 1 (red hot) to 5 (not so hot) and I can pretty much guarantee you that you’re going to be shocked by some of these views. Mathew and I don’t always agree, but in every case, we flesh out an interesting and fresh perspective on these vital trends.
It’s fast-paced, it gets a little emotional, and it’s an unmissable episode:
Click on this link to listen to hear Episode 237
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