You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
On the new episode of The Marketing Companion, creative genius Jay Acunzo and I explore the relationship between creativity and money. This is a head-spinning discussion and far-reaching discussion that you cannot miss.
We present this discussion in three chapters: What is creativity like when you’re broke? What is it like when you have some resources? If you won the lottery, how would you spend it to be more creative?
Jay introduces this topic with a fascinating story about the first Rocky movie. Often, more resources means less interesting. Here is the scene. It might be fun to watch it before listening to the show:
A few provocative takes from this discussion:
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Jay Acunzo Creativity is more about resourcefulness, not resources
- Anything you can suck up into your head can show up as a creative advantage
- Creativity needs deadlines
- Why Jay creates everything at the last minute (an imposter syndrome hack?)
- How much time is spent on writing versus re-writing (this discussion will surprise you!)
- The impact of teams on creativity. Why we need to have people who “punch back.”
- The science of creative constraints. If we don’t have them, we create them.
- Individuals create ideas. Groups make the ideas better.
- Creating ideas versus presenting ideas
- We present our creative “wish list”
- Why the word “audacious” is in our creative future
Just click here to join this enlightening discussion!
Click on this link to listen to Episode 236
Resources mentioned in this show:
- Mark’s Personal Branding Master Class
- Jay’s newsletter
- Walter Isaacson’s Leonardo da Vinci
- Grammarly
- One, Ten, One Hundred Documentary from Wistia
- Jay’s Unthinkable podcast
- Far Flung Travel Show
Other ways to enjoy our podcast
- Try this! “Alexa, play the latest episode of The Marketing Companion.”
- Click here to download the latest episode or subscribe on iTunes
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- Complete Marketing Companion Episode Guide
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