You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I don’t make a habit of putting my life on display on the blog but I wanted to pass along some news that I’m excited about — and it’s a social media success story, too!
In a few weeks I will begin a new stint as an adjunct professor at Rutgers University in New Jersey, teaching a course for a newly-developed social media marketing track of their MBA program. This is an add-on to the rest of my schedule — I’ll still keep up with my other commitments to teaching, consulting and of course … blogging!
I’m excited by this opportunity because I’ll be connected to some of the brightest students and faculty members in the country and get to test some of my ideas on social media marketing on a whole new level.
I absolutely love teaching so this is a great new challenge!
And like nearly every other business benefit I’ve accrued over the past two years, this one came courtesy of the social web. Of course I wouldn’t be teaching the class in the first place if I weren’t immersed in the channel myself but the actual opportunity came via my dear Twitter friend Christina “CK” Kerley, (@cksays).
I’ve followed CK on the web for more than a year now and she is one of the outstanding B2B marketing minds in the country. I hang on her every tweet and post. As luck would have it, she likes me too and soon we were building a friendship by exchanging ideas, phone calls and even a real life meeting in New York City a few months ago.
When she was asked for ideas of possible instructors for the new Rutgers MBA track, she recommended me. After a series of interviews, I was offered the position and in fact, we will both be teaching at this program, which will be a thrill.
The lesson I have learned over and over again is you just never know what will happen through your social media connections. If you approach your audience with kindness, meaningful content and authentic helpfulness, good things happen.
