You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
We are literally living in one of the most important moments of world history, and we’re all playing a part in it.
Make no mistake, nearly every person on this planet is fighting a war for personal and economic survival, and, in the process, creating one of the most significant stories of our lifetime.
These are the stories we will be telling our friends, children, and grandchildren for years to come – the narrative of our life within this cataclysmic moment in history.
We are all suffering in some way and experiencing loss. How are you transcending this difficult hardship? The answer to that question is how you will define your story for the rest of your life.
Someday, I am determined to tell my coronavirus war story about:
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Courage
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Generosity
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Innovation
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Power of the human spirit
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Dignity
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Compassion
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Teamwork
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Resolve
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Humor (we always remember the funny parts!)
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Triumph
Think of your life in the context of the history that is being written before our eyes. What is the story you’ll be telling when this is over? What is the story others will be telling about you?
Don’t let this narrative just happen to you. This is your story. Take control.
Write it now, every day, without compromise.
Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.
