You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
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It seems that everyone around me is worried about how to remain relevant. Perhaps this is nothing new. Since at least the mid-1800s and the industrial revolution, careers have been in a constant state of disruption.
But no generation of leaders has ever experienced change and disruption like this. We are in an era of malignant complexity. Does anybody really understand anything any more?
Does anybody have any hope of mastering this level of frenzied change?
Brooke Sellas and I devote an entire podcast episode with our personal stories of transformation and fighting for relevance. We look at
- Staying current with trends
- Optimizing skills
- Keeping up with tech and data
- Impact of personal appearance (which seems like a weird one but listen in!)
This is an important discussion and we want to hear from you. What are your fears and strategies? Leave some ideas in the comment section below after you listen here:
Click on this link to listen to Episode 170
Resources mentioned in this show: My curated list of best reading material.
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Please support our extraordinary sponsors. Our content is free because of their generosity.
Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
Tim Washer is contributing creative direction to the show and he’s has worked for Conan O’Brien, John Oliver, among others. He helps corporations build more creative cultures.
It’s hard to ignore — 630 million business professionals are active on LinkedIn. They have twice the buying power of a normal web user. If you’re in business, you need to be exploring advertising on LinkedIn. Brooke and I have both had tremendous success with this marketing platform and to help you get started, LinkedIn is offering Marketing Companion listeners $100 in free ad credit. That can go a LONG WAY! Take advantage of this opportunity today by visiting linkedin.com/companion
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Illustrations courtesy Unsplash.com
