You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
[podcast_player]
In the new episode of The Marketing Companion, Tom Webster and discuss some of the implications of Artificial Intelligence and the marketing profession.
According to a new report by Deloitte, the industry is moving from an era of connected A.I. to “pervasive” A.I. The report said that the number of devices with embedded A.I. is expected to increase from 79 million last year to 1.2 billion in 2023. With the embedded devices, A.I. will no longer need internet connectivity to function, according to the report, which will open up new opportunities for industries.
Marketers have too little time and too much data. Why isn’t A.I. making a positive impact on data analysis yet?
How will new opportunities with smart speakers integrate with A.I. and what does the artificial intelligence revolution mean for business education?
And you won’t want to miss this — Nipsey, our exclusive smart speaker system, makes a surprise appearance to show off new human-like qualities. Sort of.
Click on this link to listen to Episode 139
Resources mentioned in this show:
- Interesting interview with AI pioneer Andrew Ng
- Close to half of all U.S. consumers will own a smart speaker after the holidays.
- Many marketers are concerned about data exhaust,
Other ways to enjoy our podcast
- Click here to download the latest episode or subscribe in iTunes
- Listen to us on iHeart Radio
- Find us on Google Play
- Find the podcast on Stitcher
- Complete Marketing Companion Episode Guide
Please support our extraordinary sponsors. Our content is free because of their generosity.
Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
Using the largest set of loyalty, point-of-sale and consumer panel data, combined with real-time predictive analytics and the IRI Liquid Data®technology platform, the IRI Media Center of Excellence helps CPG manufacturers, retailers and their agencies be more efficient and effective with their media dollars. IRI’s Media solutions target the consumers most likely to buy using actual purchase behavior, measure and optimize campaigns mid-flight, and provide a deeper understanding of cross-channel synergies post-campaign. This combination of highly comprehensive data sets, advanced analytics and robust technology offers clients 3-4 times sales uplift and up to 70% improvement on return on advertising spend. For more information, visit https://www.iriworldwide.com/en-US/DigitalMediaStrategies.
RSM Marketing provides your much-needed outsourced marketing department. Why struggle with turnover and staffing when RSM clients receive a marketing director and all the resources they need under a flat fee monthly subscription. RSM employs dozens of specialists and experienced marketing directors to assist companies ranging from startups to market leaders with thousands of employees. Companies across the country from all categories are choosing this model to overcome marketing complexity and outpace their competition. The typical outsourcing client uses 11 RSM subject matter specialists but pays less than the cost of one FTE. RSM’s mission is to achieve breakthrough for clients. RSM has been named twice to the INC 5000 list. Visit RSM for special Marketing Companion offers.
SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion
