You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
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In the new episode of The Marketing Companion, Tom Webster and I engage in a bit of marketing storytelling. We look back at some of our defining moments and important marketing lessons from our careers.
- I reveal how a cool idea I had died simply because it got caught in a big bureaucracy. My lesson: An entrepreneur can beat an intrapreneur every time!
- Tom talks about a time he was in charge of a marketing a product he did not believe in. We discuss how courage is a big part of leadership.
- I talk about a powerful marketing lessons from KISS and a marketing technique for the rock band that was a hit … but would have been a disaster today.
- Tom Webster talks about networking lesson from Paula Abdul, singer Tom Jones and a person you’ve never heard of.
It’s a fun and breezy episode that peels back some of the lessons of our worklife. Plus, KISS …
Click on this link to listen to Episode 134
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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
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